A fully content managed Ecommerce website with a bespoke booking system. The site was designed to promote and maximise the exquisite/ luxury attribute of the Residence6 brand/experience and allows users to check availability and book online.

Residence Six are part of the biggest worldwide chain of serviced apartments 'BridgeStreet Worldwide' and offer luxury 5* serviced apartments with a full concierge service in Leeds City Centre.

Residence Six have close business ties with the likes of Harvey Nichols, Jo Malone and the White Room and their target audience are high society/affluent professionals.

As Residence Six did not have a decent web presence they found that the majority of their bookings came through third party sites, of which they then had to pay up to 30 % commission per booking.

• To reduce commission costs and increase profit by creating a new website that has a bespoke booking system allowing visitors to book directly from the site.
• Showcase the apartments in the best possible way.
• To make the site appeal to their very targeted/specific audience and to interpret their exclusive brand in the best possible way.
• PLAY – Is a sub brand of Residence 6 that promotes Leeds's amenities such as restaurants, bars and clubs. It was important that this section was designed in a slightly different way from the rest of the site to maximising and separate this sub brand and content.

• Increased direct 'site' sales and profit, thus saving money with 3rd party commission
• Increased and improved web presence
• Positive user experience, usage and feedback
• Increased online brand awareness