A content managed Ecommerce site selling over 17,500 products including bikes, tandems and biking equipment/clothing. The site has various content managed special offer, delivery and related products functionalities and allows the administrator to upload supplier stock levels directly into the site.

Established in 1990 in a refurbished stable in Ilkley, JD Cycles have expanded into a renowned local and national cycle specialists offering a wide range of bikes and cycle accessories to the consumer market. JD Cycles are the UK’s leading tandem bike retailers.

• JD Cycles have won numerous awards for their quality of service and required a website that reflects the company in the same light and acts as a proactive sales tool.
• Maximise and promote JD Cycle’s online brand/presence
• Drive sales and streamline the business online
• Provide corporate online image
• Stand out from other competitors' sites that all look very similar by adding design and personality into the site
• Provide a user friendly clear and concise product catalogue
• Increase the abilities of the company to market online

• A genuine success story with an impressive increase in overall sales especially mail/web order.
• Increase in site traffic and repeat visits and therefore patronage to JD Cycles
• Positive user feedback
• Plans for Phase 2 work to expand and evolve the site further