jd cycles

On yer bike!!
www.jdcycles.co.uk

  • SECTOR: B2C Retail (Ecommerce)
  • KEY POINT: A genuine success story with an impressive increase in overall sales as a direct result of the website.

Web development

  • Web design
  • Bespoke CMS
  • Related product and special offer functionality
  • XML product import / EPOS integration
  • Live Froogle feed
  • Customer and staff product review tools
  • Per product delivery pricing

Online Marketing

  • Pay Per Click marketing
  • Search Engine Optimisation
  • Online strategy and analytics

Project Summary

A content managed Ecommerce site selling over 17,500 products including bikes, tandems and biking equipment/clothing. The site has various content managed special offer, delivery and related products functionalities and allows the administrator to upload supplier stock levels directly into the site.

The Client

Established in 1990 in a refurbished stable in Ilkley, JD Cycles have expanded into a renowned local and national cycle specialists offering a wide range of bikes and cycle accessories to the consumer market. JD Cycles are the UK’s leading tandem bike retailers.

Project Aims

  • JD Cycles have won numerous awards for their quality of service and required a website that reflects the company in the same light and acts as a proactive sales tool.
  • Maximise and promote JD Cycle’s online brand/presence
  • Drive sales and streamline the business online
  • Provide corporate online image
  • Stand out from other competitors' sites that all look very similar by adding design and personality into the site
  • Provide a user friendly clear and concise product catalogue
  • Increase the abilities of the company to market online

Results

  • A genuine success story with an impressive increase in overall sales especially mail/web order.
  • Increase in site traffic and repeat visits and therefore patronage to JD Cycles
  • Positive user feedback
  • Plans for Phase 2 work to expand and evolve the site further
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