viral marketing

Viral marketing has to be at the 'cooler' end of the online marketing spectrum and we've all see great examples of engaging videos or ddictive games which fly round the office email system in no time at all. They're often seen as cheap ways to get a message out to millions, but the truth is the brands behind those videos have often spent as much filming and distributing them as they have on their latest TV commercial.

At Coolpink we think about viral slightly differently. Sure, for some clients the right approach is to produce a great video, but for most there are cheaper ways to harness the power of 'crowd' marketing. We look at the places that opinion formers gather online and target viral activity towards them, using the channels which fit the products or services being promoted.

If we can get the opinion formers to recommend your products, you can be sure the rest will follow.

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