search engine marketing

If you’re going to make an impact online, you’ll need to think about where your site appears in search engine listings.

There are two places you can appear in search engine results; the sponsored section where you pay for each click your ad receives (known as pay per click, or PPC), or the natural (organic) listings, where positions are achieved through the process of search engine optimisation (SEO).

Pay Per Click (PPC)

PPC is a powerful tool that if used correctly can quickly drive significant additional sales whilst boosting brand awareness. Close, expert management of PPC campaigns is essential for them to be successful and the Coolpink team have plenty of experience to draw upon having worked with national and regional clients across a wide range of sectors.

Working closely with clients to manage and optimise their PPC campaign according to strict Cost Per Acquisition targets we can effectively eliminate risk of overspending and deliver dependable bottom line results.

Online tools facilitate rapid modelling and market research, eliminating guesswork and allowing for extremely accurate forecasting and planning. In addition our web development knowledge allows us to build highly targeted campaigns with live price and stock information.

Search Engine Optimisation (SEO)

Working your way up search engine listings isn’t going to happen over night – at least not if you’re going to avoid blacklisting by search engines. And with 70% of search traffic going to natural (organic) listings it’s not something you can avoid to put off either.

Coolpink work with clients to put together an optimisation strategy, taking into account both on and off page requirements to make sure their site ranks well for relevant search terms and their customers can find the relevant pages within the site. Once a strategy has been implemented we work continually to ensure that rankings don’t slip, so you can be sure you’re not losing customers to the competition.

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