email

Email can prove to be an excellent way to communicate with customers, driving cost effective sales and increasing business, however, if not managed correctly it can also be an expensive way to annoy a lot of potential customers, damaging brand reputation.

At Coolpink we target our campaigns using customer data, demographic information and our vast experience of using the channel effectively to ensure that email communications are of value to the recipients, rather than an annoyance.

Whether you simply want to keep your customers up to date with the latest news or offer special promotions to key customer groups we can find an effective way to do this with email, integrating with your CMS and other back office systems where necessary to minimise the amount of work needed to run the campaign, so we can concentrate on developing your online customer contact strategy.

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