branding

In this day and age where there are almost more exciting business start-ups than...well than spam emails, older more established businesses have to re-position to compete against these innovative rising money makers.

There is no doubt that your brand is possibly one of the most important aspects of your entire business.

Is it memorable? It works on print but does it suit the web? Does it suit your online audience? Is your online audience or potential audience changing / growing / evolving? Does your brand convey the personality that you want it to?

Here at Coolpink we take branding and positioning very seriously as it is the artery that fuels everything else.

It is important that we fully understand your business, personality and target audience before we make a start on any of the 'pretty pictures'.

A typical methodology for branding work would consist of

  • Researching your target audience
  • Fully understanding your business, personality, marketplace and target audience
  • Mood boards
  • On-going funnelled designs
  • Finished design
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